About Us
Our Journey Begins: 1997
Founded in 1997, we embarked on a mission to revolutionize garden spaces across the UK. Pioneering the online retail landscape for garden products, we quickly distinguished ourselves by specializing in high-quality water features. Our dedication to excellence led us to partner with the world's leading manufacturers, ensuring our customers access to the finest products at unbeatable prices. Our global buying teams, located in the Far East, India, and the UK, curate the most extensive selection of water features available online.
Expanding Horizons: 2009
Our success online paved the way for physical showcases at prestigious UK events, including the Chelsea Flower Show, BBC Gardeners' World, RHS Hampton Court, Grand Designs, and Malvern County Shows. Our innovative designs and exceptional water features earned us multiple awards and a devoted following.
Spotlight on Collaboration: 2010
As our reputation grew, so did opportunities for collaboration with beloved Garden TV shows. Partnerships with Sarah Beany, Ground Force, and Big Brother allowed us to introduce our unique designs to a wider audience, further solidifying our place in the garden sector.
Innovation and Support: 2012
Understanding the importance of customer support and product longevity, we innovated our designs to feature removable LED modules and simplified the maintenance process for pumps and transformers. Our commitment to after-sales support was bolstered by a dedicated team and an expansive range of spare parts, complemented by instructional videos.
Embracing Technology: 2013 & Beyond
Our partnership with a leading solar manufacturer in 2013 marked the UK's introduction to dedicated solar technology for water features. Over time, we expanded our solar offerings to include advanced features like battery backup and remote controls, ensuring our products stayed at the forefront of technology and design.
Responding to Customer Needs: 2017
In response to customer demand, we launched a bespoke range of covers and care packages to protect water features during colder months. This initiative was met with overwhelming support, prompting us to optimize our logistics for even greater customer savings.
Growth and Expansion: 2020
The unprecedented online boom of 2020 necessitated our expansion into a larger warehouse with additional support facilities, ensuring we could meet demand with in-stock products and swift delivery, a rarity in the UK market at the time.
Solar Innovations: 2021
Recognizing the continued demand for solar-powered solutions, we broadened our range through collaborations with UK suppliers, becoming the exclusive online retailer for brands like Aqua Creations, Kelkay, and Woodlodge with solar options.
Today and Tomorrow
After 25 years of relentless dedication to improving garden spaces, our partnership with retail giants like Next, Marks and Spencer, and B&Q has solidified our position as a leader in the water feature market. With a passionate in-house team specializing in water features, we remain committed to enhancing our offerings and ensuring customer satisfaction. As the definitive destination for all your water feature needs, we continue to innovate, expand, and serve our community with the same enthusiasm and dedication that marked our journey's beginning.